Get Your Budget Back

Being Revolutionary is Relentless

Wednesday, May 13th, 2009

The genesis of the tech boom of the past decades began during the recession of the early 1980s.  Microsoft was born during the recession of 1974.  Semi-conductors first came to market in the recession of 1957.  Even during the Great Depression we saw the founding of Hewlett Packard, Texas Instruments and United Technologies.   

-Jeff Cornwall

TV is Just Getting Started

Friday, March 27th, 2009

Lately, I’ve been thinking about what television advertising will look like over the next few years. Although the 30-second spot pallbearers are suited and ready to go, that doesn’t mean video is on the way out. In fact, I think it’s just now getting its wind.

Yes, I realize that sounds ridiculous. After 75 years of massive growth, we’re just now getting started? Yes.

Television is not dying, not even close. It’s growing as fast as ever before.

This sounds like we can relax, use our same old television commercials, and whistle all the way to the bank. But technology is too fickle a friend, and as it has empowered our abilities, now it will empower others’.

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Is Apple Recession-Proof?

Wednesday, February 18th, 2009

At least one Silicon Valley company is poised to ride out a stormy economic forecast virtually unscathed. In fact, American Technology Research analyst Shaw Wu goes so far as to call Apple “recession-proof.”

After doing his customary supply-chain checks, Wu says he sees no cause for alarm for the Cupertino, California, company, even in the face of a sputtering U.S. economy and ongoing concerns about falling iPod sales.

While a static economy is already taking its toll on the tech sector, Wu is predicting that Apple will ship 11 million iPhones by the end of 2008, 1 million more than the company’s goal. He’s also tweaking the 38 percent year-over-year growth he predicted in Mac unit sales in January, and now believes growth may be as high as 42 percent. That’s at least partially based on an uptick in Macbook Air sales, he says. The only slight bump in the road is iPod sales, which Wu believes will fall somewhere in the 9.5-10 million unit range. That’s about a million units below the Street’s 10.8 consensus. (more…)