Survey Shows Some Agency Optimism
Wednesday, June 24th, 2009
The responses to a survey of 200 marketing and 100 advertising agency executives, conducted by RSW/US, a lead generation and business development firm, showed ad agencies to be slightly more optimistic than clients about the prospects for the economy and the advertising business over the rest of 2009.
Agencies participating in the survey, released in mid-May, included Leo Burnett, Mindshare and Bailey Lauerman. Clients included Ford, GE, Kraft, Lego and Lenox.
While 51% of each group said that the second half of the year would see at least some continued falls in ad spending, more agency respondents (42%) felt the economy had already hit rock bottom and would therefore start to improve over the rest of the year than clients (35%).
Mark Sneider, owner, managing director of RSW/US, said, “While it appears some of the worst might be over, it’s probably best if agencies try to do more with less in the short term.”
Category Advertising, Economy | Tags: Tags: Advertising, Agency, Budget, Economy, Industry, Recession, Survey,