TV: As Effective as Ever
Friday, March 13th, 2009
The drumbeat of doom for TV advertising has sounded for more than a decade—DVRs, channel surfing, fragmentation, clutter, the flight to digital media … Jay Leno moving to primetime. Now the recession has even TV’s most reliable moneybags of yore, such as Procter & Gamble and General Motors, yanking big wads of cash off the table.
Yet a funny thing is emerging from the smoldering ruins of what may be the ugliest quarter TV has ever encountered financially:
A growing body of evidence which suggests not only that TV advertising still works, but that it may be working better than ever.
Analyses by people and companies that have studied or made bets on advertising effectiveness for years find no evidence that all of the problems TV advertising faces have done anything to render it less effective at its ultimate goal—selling stuff.
Category Advertising, Economy | Tags: Tags: Advertising, Facts, Study, TV,