Get Your Budget Back

Being Revolutionary is Relentless

Wednesday, May 13th, 2009

The genesis of the tech boom of the past decades began during the recession of the early 1980s.  Microsoft was born during the recession of 1974.  Semi-conductors first came to market in the recession of 1957.  Even during the Great Depression we saw the founding of Hewlett Packard, Texas Instruments and United Technologies.   

-Jeff Cornwall

Quote of the Day

Wednesday, April 1st, 2009

“For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy.”

-Former GE CEO Jack Welch, explaining why he admires entrepreneurial companies.

A Shared Sentiment

Monday, March 16th, 2009

“Why would we go backwards now when the industry is generally locking the brakes and cutting spending? We want to send the message that this is a brand that’s moving forward and is active. In a world of bad news and fear, confidence is contagious.”

-Scott Keough, Audi CMO

Quote of the Day

Friday, March 13th, 2009

“It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share, and return on investment at lower cost than during good economic times.”

-John A. Quelch, Harvard Business School professor