A Guide for Ad Agencies: New Media
Monday, March 30th, 2009
The two big questions that ad agencies are asking:
“How do we price new media and what type of services should we offer?”
Joe Burton, COO of Universal McCann agency, explains:
“Our industry is facing the its most significant change since the invention of TV - the migration to Digital. Digital is unlike any other medium and should not be viewed using traditional benchmarks. The high-volume, low-dollar, high-complexity nature of Digital programs makes it the most labor intensive medium in the advertising industry.”
Category Advertising, Marketing | Tags: Tags: Advertising, Expert, New Media, Television,