TV is Just Getting Started
Friday, March 27th, 2009
Lately, I’ve been thinking about what television advertising
will look like over the next few years. Although the 30-second spot pallbearers are suited and ready to go, that doesn’t mean video is on the way out. In fact, I think it’s just now getting its wind.
Yes, I realize that sounds ridiculous. After 75 years of massive growth, we’re just now getting started? Yes.
Television is not dying, not even close. It’s growing as fast as ever before.
This sounds like we can relax, use our same old television commercials, and whistle all the way to the bank. But technology is too fickle a friend, and as it has empowered our abilities, now it will empower others’.
Category Advertising | Tags: Tags: Advertising, Commercials, Technology, TV,