Thriving in this Economy
Monday, February 23rd, 2009
Here are some strategies you can use to help your business thrive in recession economy:
- Don’t cut your advertising budget, increase it. Let your competition cut theirs.
When you increase your spending, you increase your share of voice. If your competitors cut back, your message grows even stronger. - Develop a strategic marketing plan so you don’t waste money advertising the wrong message in the wrong place to the wrong audience.
- Reassure your customers. Implement marketing strategies that allow buyers to feel they are minimizing risk by doing business with you.
- Achieve greater media efficiency by taking advantage of softer rates and special promotions.
- Start sponsoring. This type of awareness advertising gives your business valuable exposure to targeted, core audiences.
- Maintain continuity to sustain awareness. Advertising works cumulatively so you have to remind people frequently about your brand or they’ll forget you.
- Don’t “cheapen” your advertising by trying to save on creative or production costs. Your customers will notice and worry about quality. This is a time to stress quality and value.
Originally posted on clarkadspr.com
Category Advertising, Economy | Tags: Tags: Advertising, Comic, Recession,