Why Clients are Turning to Smaller Companies

City Talent, Close to Home

In most small or mid-sized companies you are working with talent from the bigger agencies that either left for a better work/life balance or to get the opportunity to be more creative. Clients are getting the same level of thought and creativity found from larger creative firms, without the larger overhead and costs.

Senior Management Supervision

At Intake Studio, the principals are involved in the daily activities on each project. Quite often, at larger firms, a junior account staff is responsible for important decisions about a client’s vision. Navigating today’s economic climate is too important to be left to a less-seasoned staff.

Can I Have That Yesterday?

A boutique company is used to being more nimble and responsive, and can adapt to the changes that need to happen quickly in times like these. In larger firms, they are just not equipped to turn new ideas around as quickly.

Fresh Ideas:

Smaller companies tend to be quicker to integrate and offer new methods and technology. Why? They are used to working with clients that don’t have big budgets and are well versed in coming up with non-traditional, creative ideas.

Marketing Partner vs. Advertising Vendor:

The cutbacks seen in advertising and media are seen in just that, advertising and media. People still need to sell things and more importantly, position themselves. Brands have come to rely on the advertising agencies that are capable of become their marketing partners.

Adapted from egcgroup.com/blog