Wednesday, May 13th, 2009
The genesis of the tech boom of the past decades began during the recession of the early 1980s. Microsoft was born during the recession of 1974. Semi-conductors first came to market in the recession of 1957. Even during the Great Depression we saw the founding of Hewlett Packard, Texas Instruments and United Technologies.
-Jeff Cornwall
Wednesday, May 6th, 2009
When the Going Gets Tough, the Tough Innovate
Moments of economic turbulence provide the unique opportunity to start new businesses, launch disruptive new products, and strengthen customer loyalty - often at a discount. During these challenging time, here are a few pointers on what to do, why to do it, and what to avoid.
- Listen to the market. It’s quieter when it’s less crowded. Unmet needs abound.
- Invest in your customers. Now they need you most. Loyalty hangs in the balance.
- Rather than reduce price, offer more value to your customers and demand greater value from vendors.
- Increase communication with your customers.
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