Archive for January, 2009

The ABCs of Effective Advertising

Friday, January 30th, 2009

If you want your advertising to resonate with prospective customers, it’s essential that you appeal to their emotions in some way. Fail to do this and you might as well be throwing money out the window.

Effective ads sell your message, company, or product. They may or may not be creative, but if you can package some good creative in with a message that appeals to a strong need or want within your target audience, it will certainly help. Effective ads are convincing. They engage prospects as if you were speaking directly to them, and when you succeed in making this connection your prospective customer’s thoughts will become your brand itself. Be sure to check out Advertising Basics for Small Businesses for some pointers. (more…)

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How to Use Social Networking Sites for Marketing and PR

Wednesday, January 28th, 2009

Social networking sites such as Facebook and MySpace have become the party lines of this young century. They are inviting and intriguing and a powerful communication tool. Learning how to use them wisely for marketing can increase your business profile.

Jiyan Wei, product manager at PRWeb, an online press release marketing service, is a fan of social networking sites. He has formed a group on Facebook for PRWeb that includes journalists, bloggers, and others in the media industry who use PRWeb as one of their sources for information. Rather than sending this group traditional, impersonal press releases, he uses it for smaller announcements. “If we’re going to have a booth at a trade show I’ll send out a note to the group and invite them to stop by,” he says. “Often someone will post a casual comment or ask a question. If it’s too long, I take the conversation offline.” (more…)

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